22 Mar 5 reasons why copywriting is important
Design, marketing, or SEO are part of a complete marketing plan, but copywriting connects everything. Copy makes sense to your design and lays the foundation for your content marketing or SEO. Better copywriters will help you convert more users into customers, and we want to show you how big an advantage this is.
1. Copywriting helps to sell
Good copywriting is a good basis for sales. What motivates a person to buy a product more than when he reads or hears about it? The potential customer is more likely to buy the product because the product has the right copy.
2. Keeps users longer on the web
And not only on the web, but in general for texts, whether on web articles, in a contribution on social networks, or in a magazine. If you have lyrics that are long, boring, and with a bad sentence structure, most people will not want to read them. However, if you have readable, simple, and informative texts, readers will stay with the texts for a much longer time and you will gain more of their time and what more. If readers like you, they may prefer you even more than your competition.
3. Helps persuade
Copywriting is the most basic type of communication because it is a written or spoken word. Copywriting will help you communicate the mission you want people to know most effortlessly. So it helps you convince people of whatever you want. Copywriting has tremendous power, so don’t be afraid to use a piece of it.
4. Builds trust
Copywriting communicates directly with a potential customer, customer, or client, helping you build trust, especially if the client meets your brand repeatedly. For example, do you target Facebook advertising to potential customers? If you choose kind words that confirm that your site is trustworthy, sooner or later people will start to trust you. For example, if you have a product and connect with some of your customers to write a product review, you can win with confidence. Simply put, copywriting can build a relationship.
5. It sets you apart from others
Copywriting sets you apart from the crowd. When you have a really good copywriter with authentic lyrics, people will remember you and differentiate you from others. The right copywriter should be factual and apt, but at the same time be able to have fun and be readable. Everyone can write “buy our product”, but convincing people why they should, that’s the right magic of copywriting.
What exactly is copywriting?
These are the art and science of writing text (texts used on websites, advertisements, promotional materials, etc.) that sell your product or service and persuade potential customers to buy something from you, for example. In many ways, it’s like hiring a salesperson to reach all of your customers. The sales team contacts customers one by one; the copywriter addresses them all at once through billboards, magazine ads, sales texts, blog posts, and more.
Copywriting is therefore the process of writing compelling marketing and promotional materials that motivate people to take some form of action, such as buying, clicking on a link, donating a thing, or scheduling a consultation. These materials may include written promotions that are published in print or online. They may also include audio material, such as video scripts or commercials. The text in these materials is known as “copy”, hence the name “copywriting”.
You may not realize it, but copywriting is everywhere. Let’s start by looking at your mailbox, for example, to find some obvious examples of copywriting. Promotions of local restaurants, catalogues, letters from charities, shop flyers, or sales letters for various products and services. However, the world of copywriting has long gone beyond printed materials. Much of what you read online is also copywriting, including most of the websites, news, and articles, or even emails you receive after registering. Take social networks, for example. When they entice you to register, they do not use phrases such as “Register online” or “Create a new account”. Usually, on the other hand, we can see lyrics like “connect with friends” or “join the community”. This is an example of copywriting. When you know you can find your friends on this network, you immediately want to join it. TV commercials, product reviews on YouTube, and even short “how-to” videos about using a product are all examples of spoken copywriting